Privacy Policy

MP Software LLC, d/b/a Syncrostore (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and security of information collected through our Syncrostore platform and related services (the “Service”). This Privacy Policy describes how we collect, use, share, and protect information when you use our Service, visit our website, or otherwise interact with us.

This policy applies to all users of the Service, including store owners (our “Customers”), their employees and authorized users, vendors and consignors, and visitors to our website. By using the Service, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you provide directly when you register for, configure, or use the Service. This includes:

• Account Information: Business name, contact name, email address, phone number, mailing address, and billing information when you create an account or execute an Order Form.

• User Credentials: Usernames and passwords for Authorized Users who access the Service.

• Transaction Data: Sales records, payment amounts, settlement data, refund records, and related transaction information processed through the Service.

• Inventory and Vendor Data: Product descriptions, pricing, categories, vendor and consignor information, commission rates, and settlement details entered into the Service.

• Customer Records: Information about your store’s end customers that you choose to enter, such as names, contact information, purchase history, store credit balances, and reward points.

• Communications: Messages, support requests, feedback, and other communications you send to us.

1.2 Information Collected Automatically

When you use the Service, we automatically collect certain technical and usage information:

• Device and Browser Information: IP address, browser type and version, operating system, device type, and unique device identifiers.

• Usage Data: Pages and features accessed, time spent on pages, click patterns, search queries within the Service, and other usage statistics.

• Log Data: Server logs that record Service access, errors, and system activity.

• Cookies and Similar Technologies: We use cookies, local storage, and similar technologies to maintain sessions, remember preferences, and analyze usage patterns. See Section 7 for more details.

1.3 Information from Third Parties

We may receive information from third-party services connected to your account, such as payment processors (including SyncroPay providers), accounting integrations, and e-commerce platforms, to the extent you authorize those connections.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing the Service: Processing transactions, managing inventory, generating reports, facilitating vendor settlements, and operating all features of the platform.

• Account Management: Creating and maintaining your account, authenticating users, and managing your subscription.

• Billing and Payments: Processing subscription fees, hardware purchases, and other payments.

• Customer Support: Responding to your requests, troubleshooting issues, and providing technical assistance.

• Service Improvement: Analyzing usage patterns to improve functionality, fix bugs, develop new features, and enhance the user experience.

• Communications: Sending transactional messages (such as account confirmations and billing notices), service announcements, product updates, and, where permitted, marketing communications.

• Security and Fraud Prevention: Detecting, investigating, and preventing unauthorized access, fraud, and other harmful activity.

• Legal Compliance: Complying with applicable laws, regulations, legal processes, and enforceable governmental requests.

• Aggregated Analytics: Creating anonymized or aggregated data sets for benchmarking, industry analysis, and product development that cannot reasonably identify any individual or Customer.

3. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• Service Providers: We share information with third-party vendors who perform services on our behalf, such as cloud hosting, payment processing, email delivery, and analytics. These providers are contractually required to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

• Payment Processors: If you use SyncroPay or connect a third-party payment processor, transaction data is shared with that processor as necessary to complete payment transactions. Their handling of your data is governed by their own privacy policies.

• With Your Consent: We may share information when you direct us to or provide explicit consent, such as when you enable third-party integrations.

• Legal Requirements: We may disclose information if required by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify affected users of any such transfer and any changes to this Privacy Policy.

• Aggregated or De-identified Data: We may share anonymized or aggregated data that cannot reasonably be used to identify you for research, analytics, or industry benchmarking purposes.

4. Data Security

We implement industry-standard technical and organizational security measures to protect information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest

• Access controls and role-based permissions

• Regular security assessments and monitoring

• Secure cloud infrastructure with reputable hosting providers

• Employee access limited to personnel with a legitimate business need

No method of transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of a security vulnerability or incident, please contact us immediately at the address provided in Section 11.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. Following termination or expiration of a Customer’s subscription:

• Customer Data will be available for export for thirty (30) days, after which it may be deleted in accordance with our standard retention schedule.

• We may retain certain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes (such as maintaining billing records).

• Anonymized or aggregated data that cannot identify any individual may be retained indefinitely for analytics and product improvement.

6. Your Rights and Choices

6.1 Access and Correction

You may access and update most of your account information directly through the Service. For additional requests, contact us using the information in Section 11.

6.2 Data Export

Customers may request an export of their Customer Data at any time during the subscription term and for thirty (30) days following termination.

6.3 Deletion

You may request deletion of your personal information by contacting us. We will comply with your request unless we are required to retain the information for legal or legitimate business reasons. Deletion of account information will result in termination of your access to the Service.

6.4 Marketing Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link in any marketing message or by contacting us. Transactional and service-related communications are not subject to opt-out.

6.5 Cookies

Most browsers allow you to control cookies through their settings. Disabling certain cookies may affect the functionality of the Service.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential Cookies: Required for the Service to function, including session management and authentication.

• Functional Cookies: Remember your preferences and settings to improve your experience.

• Analytics Cookies: Help us understand how the Service is used so we can improve performance and features.

We do not use advertising or behavioral tracking cookies within the Service.

8. Children’s Privacy

The Service is designed for business use and is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at the address in Section 11.

9. State-Specific Privacy Rights

9.1 California Residents (CCPA/CPRA)

If you are a California resident, you may have the right to: (a) know what personal information we collect, use, and disclose about you; (b) request deletion of your personal information; (c) opt out of the sale or sharing of your personal information (we do not sell personal information); and (d) not be discriminated against for exercising your privacy rights. To exercise these rights, contact us using the information in Section 11.

9.2 Other State Privacy Laws

Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, and others) may have similar rights under their respective state laws, including rights to access, correct, delete, and opt out of certain processing. To exercise any applicable rights, please contact us.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website and update the Effective Date at the top of this page. For material changes, we will provide notice through the Service or by email to the address associated with your account at least thirty (30) days before the changes take effect. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise any of your rights described above, or have concerns about our data practices, please contact us at:

MP Software LLC, d/b/a Syncrostore

Email: support@syncrostore.com

Website: syncrostore.com

We will respond to privacy-related inquiries within thirty (30) days.