SYNCROSTORE PRIVACY POLICY

Syncrostore is a division of MP Software LLC. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.syncrostore.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.

• Log files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to:

• Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
• Communicate with you.
• Screen our orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services (if opted in).
• Import your profile into the Syncrostore software platform, including inventory and operational data.

We use the Device Information that we collect to:

• Screen for potential risk and fraud (in particular, your IP address).
• Improve and optimize our Site by generating analytics about how our customers browse and interact with the Site.
• Assess the success of our marketing and advertising campaigns.

INTEGRATION WITH TRINKETVAULT

When using Syncrostore, your inventory and related data may be automatically synced with TrinketVault to enhance your sales opportunities. TrinketVault operates under its own Privacy Policy, which can be found here.

Inventory and sales data synced to TrinketVault will be retained as long as your Syncrostore account is active or until you request deletion, subject to legal and operational requirements.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use WordPress to power our online store. You can read more about how WordPress uses your Personal Information here.
• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.

DATA SECURITY

We implement a variety of security measures to ensure the safety of your personal information, including:

• Encryption technologies, such as SSL.
• Regular vulnerability assessments.
• Restricted access to sensitive data.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising by clicking the links below and following their opt-out procedures:

• FACEBOOK
• GOOGLE
• BING
• SALESFORCE

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

RIGHTS IN EUROPE

If you are a European resident, you have the right to:

• Access personal information we hold about you.
• Request that your personal information be corrected, updated, or deleted.

To exercise these rights, please contact us.

For residents outside Europe, such as in the United States or Canada, you may have rights under local laws, such as the California Consumer Privacy Act (CCPA). You can request access, correction, or deletion of your data by contacting us.

DATA RETENTION

We retain your Order Information for our records unless and until you request us to delete this information. Inventory and sales data synced to TrinketVault are also retained as outlined above.

CHANGES

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Changes will be communicated through email and/or a prominent notice on our Site.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@syncrostore.com or by mail using the details provided below:

7400 W. 110th Street Suite 600, Overland Park, KS, 66210, United States